Professional Writing grads going on to grad school

We've been graduating students for two years now, and each year there's a few folks who decide that they want to go on to graduate school. Some want to do the MFA thing. However others are looking for an MA. In most cases, their interests are not in traditional literature programs but in rhet/comp or possibly professional or technical writing.

Though we are in an English Department, our students don't get "English" degrees. Our courses have a different prefix (PWR not ENG).

I'm going to have to figure out how that's going to work. Obviously, we are not preparing our students to enter traditional literature graduate programs, and I wouldn't expect our students to get into programs like that. However, I'm wondering about these other kinds of programs. Will they recognize the coursework our students are doing as suitable preparation for their curriculum?